In his book The Loyalty Effect, Fred Reichheld notes that on average, U.S. corporations lose half their customers in five years and half their employees in four. On top of this, he shows that disloyalty at current rates has been shown to stunt corporate performance by 25 to 50 percent. That’s incredible! For any company looking for long-term growth and stability, such defection rates are simply unsustainable. Continue reading »


Follow us on Twitter